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Building Better Ads: Why Creative Testing Is the Key to Digital Success

Automation has reshaped how digital campaigns are managed. Google, Meta, and other platforms now use machine learning to help advertisers reach the right audiences efficiently. But success still depends on strategy, and creative is where that strategy comes to life. The visuals, headlines, videos, and copy you produce determine how effectively the algorithm recognizes and […]

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AI in SEO on Google 2026: Stay Ahead of Search Changes

The search landscape has undergone a seismic shift. In just the past year, we’ve seen more disruption in the search landscape than we have in the last decade combined. AI-driven search, zero-click results, and the rise of answer engines like Google’s AI Overviews, ChatGPT Search, and Perplexity are completely transforming how users find information. Businesses […]

Build a Brand That Commands Attention

In today’s crowded marketplace, a strong brand isn’t optional, it’s essential. Your brand is more than a logo, a tagline or a color palette; it’s the sum of every experience, every interaction, and every perception your audience has of your business. At Brawn Media, we understand that a powerful brand is the foundation of long-term […]

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Landing Page Optimization Tips to Improve Ad Performance

Why Landing Pages Make or Break Your Campaigns You can have the most strategic ad campaign in the world whether it’s on Google Search, YouTube, Meta, or Performance Max, but if your landing page doesn’t deliver, you’re leaving conversions and revenue on the table. Think of your ads as the invitation, and your landing page […]

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Summer 2025 Promo Product Trends Your Brand Should Know

When the seasons change, so do buying habits. That includes how and when people engage with your brand. Summer is prime time for in-person events, outdoor activities and fresh marketing campaigns. Choosing the right promotional products during this high-visibility season can make the difference between being remembered—or completely overlooked. At Brawn PPI, we’re breaking down […]

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Google Display Ads vs. Search Ads: Which is Right for Your Business?

When launching a digital advertising campaign, one of the most important distinction you’ll want to make is choosing between Google Display Ads and Google Search Ads. Each has their own unique strengths and understanding how they differ can help you make smarter, more strategic marketing decisions. Let’s break down the differences between Display and Search […]

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Understanding Performance Max Campaigns: When and How to Use Them

As digital advertising becomes increasingly automated, it’s important for marketers and business owners to stay ahead of the curve. One of the most transformative tools to emerge from Google in recent years is the Performance Max (PMAX) campaign. While automation in advertising is nothing new, Performance Max takes it to the next level—combining machine learning, […]

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