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The End of Dynamic Search Ads: What the Migration to AI Max Actually Requires

Google made it official: Dynamic Search Ads are going away. Starting in September, advertisers will no longer be able to create new DSA campaigns. Every eligible DSA campaign will be automatically migrated to AI Max for Search by the end of that same month. This was not a surprise to anyone paying close attention, but […]

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Full-Funnel Campaigns Are Here. But Don’t Throw Out Your Channel Playbook Yet

Let’s be real for a second. If you’ve been running paid digital campaigns for more than a year or two, you’ve probably heard some version of this pitch: “full-funnel is the future.” Maybe from a Google rep. Maybe from a conference talk. Maybe from a trade publication with a very confident headline. And honestly? There’s […]

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