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The State of Content Marketing [Infographic]

 

 

In a recent web poll, the folks over at Smart Insights asked their readers what would have the greatest impact to drive results for them in 2015. For the second year in a row the answer was content marketing.

The infographic below displays some statistics and information on how your business can best use content marketing to its maximum potential. 

 


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Search engine optimization has fundamentally changed. Today, consumers no longer rely on a single search engine to find products, services, and information. Forty percent of Gen Z users now turn to TikTok as their primary search tool. YouTube serves over 2.7 billion monthly users as the world’s second-largest search engine. Reddit fields 57 million daily […]

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Full-Funnel Campaigns Are Here. But Don’t Throw Out Your Channel Playbook Yet

Let’s be real for a second. If you’ve been running paid digital campaigns for more than a year or two, you’ve probably heard some version of this pitch: “full-funnel is the future.” Maybe from a Google rep. Maybe from a conference talk. Maybe from a trade publication with a very confident headline. And honestly? There’s […]

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