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The Importance of Startups Having a Unique Brand

One of the best ways to interact with customers is by creating a recognizable brand.  A startup’s brand is the mix of attributes and values which characterize the product or service that you offer your customers. Brands must differentiate themselves from competitors and build relationships and trust with their consumers. Your brand isn’t just your logo – it’s your reputation!

Today, consumers are much more conservative when it comes to spending their money, so building relationships and trust is essential! Below are key factors that unique brands need:

  1. Being Different – Do your homework. Why should your customers care about your business? What’s In It For Me?
  2. Being Consistent – Make sure you are consistent across all mediums of your business. Whether you have email signatures, business cards, your logo on everything, all colors of your business are exactly the same, etc
  3. Being Focused – Many times, brands get too carried away with trying to craft a message to their customers about all of their services, making it harder for them to understand and more expensive to promote. As a startup, begin by focusing on one major service you provide, then as you progress you can market more without it being too confusing!

Your brand is your reputation. We cannot stress that enough! Consumers trust businesses who have earned the confidence of friends and family, making an inference that building a relationship is a great way to grow. Need help crafting your brand? Contact BrawnMedia today to grow your business and create long-lasting relationships with consumers.