Water Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics?
That’s right, last week Google released four new search metrics that are better than average position. One of the mistakes we often make is focusing too much on the average position. Average position doesn’t tell the whole story but is often evaluated as if it does. The position only reports the order of the auction results, not their location.
The new metrics provide a better understanding of where ads are actually showing on the page.
- Search Abs. Top IS
“The percentage of your Search ad impressions that are shown in the most prominent Search position.”
- Search Top IS
“The impressions you’ve received in the top location on the search result page divided by the estimated number of impressions you were eligible to receive in the top location.”
- (Abs. Top) %
“The percent of your impressions that are shown as the very first ad above the organic search results.”
- (Top) %
“The percent of your impressions that are shown anywhere above the organic search results.”
These new metrics will help us make more informed decisions when it comes to ad copy, bids and budget. We’ve already started talking about reporting on the new metrics instead of average position and are looking forward to using them on a daily basis.
Related Posts
How Meta’s Targeting Works in 2025: A Complete Guide
Meta advertising has transformed the way businesses reach their target audience. With billions of users actively engaging on Facebook and Instagram, advertisers have access to one of the most sophisticated ad-targeting systems available. But how […]
Read Article ›
Why Facebook Ads Are Crucial for Local Businesses in 2025
As we move into 2025, digital marketing continues to evolve, and businesses must adapt to stay competitive. Facebook consistently proven to be essential for local businesses. With over 2.8 billion active monthly users, Facebook offers […]
Read Article ›
How to Navigate Performance Max Campaigns
In November of 2021, Google Ads released a new campaign called Performance Max (PMax). PMax campaigns are unique because they utilize all of Google’s advertising mediums to drive conversions, which include: Search Display YouTube Discover […]
Read Article ›
Googles Recent AI Search Update
Have you heard the news? Google recently unveiled significant upgrades to its Search Generative Experience, leveraging the power of generative AI to revolutionize user interactions with search results. This enhancement, introduced at Google I/O 2024, […]
Read Article ›Creating an Effective PPC Landing Page
In the ever-changing world of digital marketing, crafting an effective PPC landing page is a crucial strategy that helps bridge the gap between the initial click on the ad and converting that visitor into a […]
Read Article ›
The Impact of AI on PPC
Artificial intelligence (AI) has been steadily making its way into the core of advertising platforms for decades. Fast forward nearly 20 years after the launch of Google Ads and it’s evident that businesses and advertisers […]
Read Article ›
Overcoming PPC Ad Fatigue
Although long-running evergreen campaigns are known to produce consistent month-over-month results, it’s not at all uncommon to find diminishing click-through rates as ad fatigue begins to set in. Most marketers will tell you that identifying […]
Read Article ›
Dynamic Search Ads: Life In The Fast Lane
Google Ads first introduced Dynamic Search Ads (DSAs) in 2011 with the goal of providing a more efficient method of serving search ads. Rather than having to manually select keywords and write ad copy, DSAs […]
Read Article ›
To Pin Headlines, Or Not To Pin, That Is The Question
Google Ads introduced responsive search ads (RSAs) in early 2019 as a way to serve ads more efficiently through the process of automation. By including up to 15 headlines and 4 descriptions in each ad, […]
Read Article ›