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Understanding AI Sycophancy

Artificial intelligence has quickly become everyone’s favorite brainstorming partner. Need ideas for a blog? Ask AI. Writing an email? Ask AI. Looking for marketing advice? AI has an opinion on that too. But there’s a growing problem that businesses aren’t talking about enough. AI isn’t always trying to give you the best answer. Sometimes it’s […]

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The End of Dynamic Search Ads: What the Migration to AI Max Actually Requires

Google made it official: Dynamic Search Ads are going away. Starting in September, advertisers will no longer be able to create new DSA campaigns. Every eligible DSA campaign will be automatically migrated to AI Max for Search by the end of that same month. This was not a surprise to anyone paying close attention, but […]

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