Content Marketing Articles
As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]
We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]
Have you ever felt as though your content doesn’t reach enough people or as many as it could? There’s a good chance you’re correct. There are many ways to target a larger audience, gain traffic, and possibly new clients or customers. Let’s take a look at some options you may have overlooked or don’t realize […]
Our attention span has fallen to a mere 8 seconds, shorter than that of a goldfish. With mobile devices and using multiple screens during our day, our attention is easily taken from one item to another. So, how do you make sure your content keeps their attention until the very end? The first item to […]
The words ‘compound blog’ and ‘decaying blog’ sound intimidating and may cause confusion for the masses. Simply put, a compound blog is like a fine wine: it lasts, and may also get better with age. A decaying blog should be thought of as a steak dinner; great at that moment, but the leftovers will not […]
You already know how important SEO is for your business, but did you know that your company blog plays an integral role, as well? Why Should I Have a Blog for my Business? Having a blog for your business may seem silly to some, but it actually carries several benefits. There are several things you […]
Put your phone down. Look up from your iPad. As cute as the kitten videos are, turn off YouTube. Isn’t that the 10th pic of someone’s dessert you’ve seen on Instagram or Pinterest in the last two minutes? Look at the world around you. Count to 10. Are you shaking yet? Me, too! As much […]
Just because you generate content on a regular basis does it mean you are engrossed in ‘content marketing’. Let’s take that strategy nomenclature apart: Content (Creation): This is the practice of generating text, images, graphics, video, audio, etc. for the sake of creating value for your intended audience. Marketing: This is the part of the […]