August 2022 Articles
When we imagine the colors of Fall, our thoughts instinctively drift towards the more traditional shades, tones, and hues of the season. The shimmering reds of bucolic foliage and apple orchards, the vibrant and spicy oranges of vast pumpkin patches, the muted yellows of corn fields and ripening winter squash, and even the burnt amber […]
Nielsen has been the leader in audience measurement for decades, and they recently announced their newest iteration — Nielsen One Alpha. Today’s media is in the palm of our hands and adults spend over half of their day consuming it. We have so many more emerging platforms to measure audience behavior; but with no standardized, […]
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After that date, GA4 will become the Google Analytics solution. Therefore, we recommend installing the new Google Analytics 4 on your […]
Email marketing is one of the most effective tools you can use to boost your business, and it’s also one of the easiest ways to keep in touch with your current and potential customers on a regular basis. Even if you have other online marketing tactics in place, you’ll want to make sure that email […]
An onboarding kit is one of the most valuable tools you can give a new employee when beginning their new position at your company. This toolbox will be a resource to help them get up to speed on everything they need to know to succeed, including Day One expectations, and how to connect and communicate […]
Businesses are well aware of the ever-growing popularity of streaming TV and the opportunities it presents to reach consumers, but what are true benefits of streaming TV advertising, and what does it mean for advertisers? Let’s explore this question as well as outline some of the key differences between streaming TV (OTT) and traditional TV […]
Most businesses should redesign their website every 2–3 years, but the right timing depends more on performance than age. If your site is slow, difficult to use on mobile, no longer reflects your brand, or is failing to generate leads, you may need a redesign sooner. If you’re in business, you need to have a […]