March 2018 Articles
To better understand why Google is using enhanced formats for their accelerated mobile pages, otherwise known as AMP, it is necessary to grasp the importance of mobile pages. First and foremost, mobile users are different than desktop users. They require information and transactions to occur quickly and with ease. Mobile pages also see more traffic […]
YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They […]
May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply. What Is The Purpose Of […]