February 2015

February 2015 Articles

Content Marketing Considerations for Success
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Just because you generate content on a regular basis does it mean you are engrossed in ‘content marketing’. Let’s take that strategy nomenclature apart: Content (Creation): This is the practice of generating text, images, graphics, video, audio, etc. for the sake of creating value for your intended audience. Marketing: This is the part of the […]

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Identifying Your Ideal Customer: A Checklist
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You’ve heard the saying, “20 percent of all your customers will generate 80 percent of your income.” This is probably because the other 80% aren’t always your ideal customer. But what if you better knew who your ideal customer was? It doesn’t seem like rocket science that you could then better target those people. Think […]

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4 1/2 Reasons to Guard Against Web Form Spam!
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Tired of spam web form submissions? We thought so. When hosting a form on your website, you can open the door to spam form submissions. These phony submissions often find their way to your email inbox, adding work to your day. How does it work? Internet spammers and scam artists often utilize robots, or SpamBots, […]

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