If You’re Website Isn’t Mobile-Friendly, Your Rank & Traffic May Suffer

If we took all our SEO clients and queried Google Analytics for all mobile traffic, combined they all saw a 330% increase in mobile visits. Now Google has been saying for a while now that mobile-friendly sites are a must, but now it’s becoming more official when it comes to actual rank. About a week […]

Are You Using Emotion in Your Content Strategy?

When visitors become converting customers, somewhere along the line they had an emotional response to your content. Are you using emotional triggers in your content strategy? We have an infographic to describe how: Feel free to embed the above infographic, just be sure to credit us with a link. Thank you!

Video Marketing and Your Customers’ Brain: 1 Simple Way to Market More Effectively

Whether you know it or not, your brain is super hard-wired for imitation and empathy. It starts young, so don’t try to change it now. But, as a business with an online presence, we have a super easy way to better connect with your audience through video and video marketing. First Things First: What the […]

Small Content Tweaks That Encourage a Higher Rate of Conversion

If you have kids, you know that they become super motivated when they start to master something and they can see positive progress. News alert: Even as adults, we’re still like that! People Are Motivated by Progress, Mastery, and a Sense of Control If you’ve ever gone through a lengthy sign-up process or shopping cart […]

People Are Reading Your Content, But Are They Processing It?

It probably goes without saying, but the better people process and understand the offerings on your website, the more likely they are to buy and recommend your brand. If you confuse and inundate them visually and mentally, your conversion rate has a good chance of going down the tubes. Keep Information in Simple, Bite-sized Chunks […]

A Huge Reason Why We Suggest Website Redesigns

Some new clients come to us and they are a little reticent about redesigning their website. Sometimes it’s because they invested a lot of money and time into their current design. Sometimes it’s because they don’t want to offend their in-house designer or the designer they used has a close relationship with the company. All […]

Why People Use Google and How Your Business Can Capitalize On It

There are 3 main categories of search and 1 lesser category that doesn’t play in as well when it comes to search, being found, and SEO. 3 Categories of Search: 1. Looking for Information 2. Entertainment 3. Commerce The fourth would be navigation — yes, people will type your domain name into a Google search […]

Happy New Year!

With all good wishes to you and your family for health and happiness throughout the coming year. Happy New Year!

Month: January 2015