May 2014 Articles
So you own or manage a business and it feels like you’re responsible for everything. Hopefully you’re surrounded by some good people or have some resources to help you in the areas where you may need some professional advice, i.e. taxes, legal, financial. But what about your company’s advertising? Business Owners Aren’t Typically Marketing/Advertising Professionals […]
Event Tracking is a tool that can provide specific data collection about visits to your website. For example, if your goal is to have users download a PDF, or to click your phone number from their mobile phone in order to call, Event Tracking will capture all this information. For Mom and Pop businesses like […]
PPC is more than just keywords and text ads. In order to produce the most effective PPC campaigns, having a High Quality score is essential. Quality Score is derived from various factors that come down to relevancy and account history. Relevancy comes into play with the more obvious keyword and ad copy selection, […]